What are QR Codes? They look like UPC codes, but these alphanumeric characters store much more data. Market your business, extend the reach of your brand, reveal your website or a landing page. The possibilities are endless. Looking to integrate QR codes into your marketing mix? Here are a few tips that will help with QR Codes: Provide Quick Access - The best way to work with a QR code is to download a free app for your device. Both the Market (Droid) and iTunes (iPhone) have … [Read more...]
23 Feb
PPC Advice for the B2B Company
By February 23, 2012 COMMENTS(0)B2B PPC Management We are in a highly competitive era. PPC (pay-per-click) campaigns are no different. For the best PPC ROI, campaigns need to be monitored daily for optimization. So, set a time each day for running through your campaigns. If you are running more than you can handle by yourself, get some help. But be sure to work on your PPC campaigns daily for maximum ROI. PPC Data and Conversion Goals First analyze the PPC data. Look at keyword performance, click volume, conversion goals, … [Read more...]
24 Jan
SEO Copy Writing
By January 24, 2012 COMMENTS(0)The difficulty of SEO Copywriting is in writing content that is interesting, informative and search engine friendly. It is important to have a good understanding of how search engines work in order to choose the correct keywords and optimize your copy for search. SEO Copywriting for blog posts, articles and web pages that are optimized for search should include attention to the following items: Keyword density in SEO Copywriting Place keywords you are targeting at … [Read more...]
23 Dec
B2B Guide To Display Marketing
By December 23, 2011 COMMENTS(0)The challenge - In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible,convert these leads into new opportunities that fill the sales pipeline, and then turn these opportunities into customers and repeat business. However, many marketers are still unsure of how to fully leverage online display advertising as a B2B marketing channel, and how to measure success in ways that validate display ads as concrete contributors to sales and … [Read more...]
13 Dec
Redesigning A Company Website To Attract New Business
By December 13, 2011 COMMENTS(0)The following list is for B2B companies that want more leads and clients from their website. Business owners focused on growth will want to make this list into a priority guide for the redesign of their company website. Each of the items is a building block, some of which are necessary from the beginning and others which can be added as the website grows more robust. Including them all will provide a lead generating machine and your company authoritative placement in the World Wide Web … [Read more...]
